Vans Advert

i decided to use this photo since it has a decent amount of negative space on the right side of the photo for the tagline. the composition of the shot has rule of threes with the man and his leg in the shot this also helps the composition of the tagline’s.”OFF THE WALL” is larger than “Worlds Number One Skate Shoe” because of the text hierarchy of the tagline’s. i chose the white colour on the darker part of the concrete as this makes the lettering stand out more to the eyes.